Be Creative, Not Competitive
When I read sales copy for a product that I am interested in I am always surprised when they mention their “competitors” or say that their “competitors” are doing this or that. They, of course are trying to tell you that their product is better than their competitors product, but all they are doing is bringing your attention to the fact that there are other similar products out there that compete with this one.
What they don’t realize is that I was not even thinking about their competitors until they mentioned them. If there is another product out there like this one and these people consider them to be worthy “competitors” I then begin to think that I should take a look at the other guy’s product and do some comparative shopping of my own.
The same holds true, I think, when you decide to sell a product. While it might be a good thing to learn what other people are doing, don’t get discouraged that others are selling the same type of product. Even with thousands of products out there, you will find customers for your products.
In the words of Wallace D. Wattles:
“We live in a thought world which is part of a thought universe. You are to become a creator, not a competitor. You are going to get what you want, but in such a way that when you get it every other person whom you effect will have more than he has now.”
“Riches secured on the competitive plane are never satisfactory and permanent. They are yours today and another’s tomorrow.”
“Remember, if you are to become rich in a scientific and certain way, you must rise entirely out of competitive thought. You must never think for a moment that the supply is limited. Just as soon as you begin to think that all the money is being “cornered” and controlled by others, and that you must exert yourself to get laws passed to stop this process, and so on, in that moment you drop into the competitive mind and your power to cause creation is gone for the time being.
And what is worse, you will probably arrest the creative movements you have already begun.” (From “The Science of Getting Rich” by Wallace D. Wattles) Download the book free here.
So learn from your competitors, but don’t worry about them. Just be creative and do everything in that certain way that will attract wealth to you.
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